One way of understanding creativity that is essential for coaches to understand, is that creativity is the ability to think differently from yourself.

And innovation is really just taking different actions and trying different ways until the methods succeed.

This is what you do as a coach for your client. Whatever your focus area or style of coaching is.

You want your client to discover new ways of thinking about their problems, and take new actions that work better than before.

To let go of the decisions they’ve made about who they are or can be, and the traumas and experiences that have blocked their ability or willingness to try new paths.

The tools of creativity and innovation are ideal for all coaches to use to free their clients from stuck ways of thinking. Regardless of your niche.

A key fact to help you understand how creative thinking works, is that while 98% of 5 year old children score as creative geniuses, only 2% of adults are still at this level.

In other words, almost all of us were born as creative geniuises, and almost none of us are still such. But our creativity is still available to us.

In Innovation for Coaches, we teach you the basic models to help restore the natural creative process that your clients were born with. These tools and techniques, will help you get faster and more powerful results with your clients.

The model is simple and you can take it step-by-step.